We run advertising and build websites for small businesses, and we kept answering the same questions. These tools answer them. Each one is free, works in your browser and does not ask for your details. Want a second opinion on your own numbers? Ask us for a free review or call (510) 857-7838.
Ad budget and lead calculator
Enter your cost per click, conversion rate and close rate to see your cost per lead, cost per customer and break-even point.
Google Ads account self-audit
Sixteen checks that show whether your account is set up well, from conversion tracking to search terms and location settings.
Website visits-to-customers what-if tool
See where your website visitors are lost and what a small improvement is worth.
Website health scorecard
Twelve quick checks for your site, plus a glossary of 40+ website terms in plain English.
Search ad builder
Write a search ad and see it as a customer would, with live character counters for Google's limits.
Monthly marketing calendar
A 12-month plan for your type of business, with a guide to what is happening each month.
How to choose a marketing agency
A scorecard and a fee comparison calculator for judging any agency, including us.
Advertising glossary
More than 120 advertising and online marketing terms explained without jargon, with a metrics calculator.