About Ajay
Ajay Garg founded MAWD Agency in 2009 and runs it from Roseville, California. Across three agency partnerships (MAWD Agency, Kern & Lead and Local Management) he oversees $500K+ in monthly ad spend at peak and more than $10M in Google Ads since January 2025, across 30+ active accounts; the largest single account runs about $199K/month. He is personally involved in every MAWD Agency account, and he builds AI-integrated marketing operations with Claude Code and Gemini to automate campaign analysis, client intelligence and reporting. Google Partner. UC Irvine Computer Science graduate.
Download Ajay's resume (PDF) · LinkedIn profile
Experience
Founder & CEO
MAWD Agency, Inc., Roseville, CA · 2009 - Present
- Founded and scaled a full-service digital marketing agency to 30+ active PPC accounts across three agency partnerships (MAWD Agency, Kern & Lead, Local Management), managing $500K+ in monthly ad spend at peak and $10M+ in Google Ads since 2025 (largest single account about $199K/month)
- Reduced cost-per-lead by 40-60% for local service businesses (auto repair, auto glass, landscaping) through search term work, negative keyword management, and location targeting fixes
- Grew a Bay Area auto body shop from zero online leads to 180+ monthly clicks at $4.16 CPA, competing against 10+ body shops within 1 mile
- Managed B2B corporate gifting campaigns driving $300-500/day in qualified demo bookings for HR and People Ops decision-makers at 500-1000 employee companies
- Delivered a 28.15% conversion rate for a signage company (6x industry average) at $12.85 CPA vs a $90.92 industry benchmark
- Built and managed Google Ads for 15+ law firm campaigns across personal injury, family law, auto fraud, and employment litigation
- Recovered underperforming accounts by finding tracking failures: one client had 18 months of zero trackable results due to missing Google Ads tags, Meta Pixel, and CallRail
- Building an AI-powered agency operating system with Claude Code and Gemini that automates campaign analysis, client intelligence scoring, task routing, and reporting
PPC & Analytics Director
Kern & Lead LLC, New York, NY (Remote) · 2010 - Present
- Directs Google Ads, YouTube, Bing, LinkedIn, and Meta campaigns for a B2B corporate gifting platform
- Coordinates with the internal marketing team on campaign architecture, MQL framework, and conversion tracking via HubSpot
- Oversees Google Ads accounts for restaurant clients
Data Director, Executive Board
Assuaged Foundation, Nonprofit (Remote) · 2022 - Present
- Google Ads Grant management, GA4 analytics, SEO research, and database architecture
Earlier roles in technology
Autonomy, US Merchant Systems, Capax Global (Hitachi Group) · 2005 - 2012
- Enterprise search engineer for HP Autonomy IDOL (Tier 3 support, architecture, distributed systems)
- Director of IT, senior programmer and SQL DBA: databases and financial reporting for C-suite executives
- Built and marketed TheMusicAge.com, a social network that reached 75,000+ daily organic visits from Google
Skills
- Advertising: Google Ads, Microsoft (Bing) Ads, LinkedIn Ads, Meta Ads, Amazon Ads
- Measurement: Google Analytics 4, Google Tag Manager, CallRail, HubSpot, Salesforce
- Search: SEO, AEO and GEO (answer and generative engine optimization)
- Build: WordPress, Shopify, HTML5/CSS3, Python/SQL, Claude Code and Gemini
Education and certifications
- B.S., Information & Computer Science, University of California, Irvine (completed in 3 years, Dean's Honor List)
- Google Partner, MAWD Agency, Inc.
- Google Ads Certifications (Search, Display, Shopping)
- Yelp Agency Partner Program
Work with Ajay
Every MAWD Agency account starts with a free audit. Contact MAWD Agency or email info@makeawebsitedesign.com.
Last updated: November 2026